Jeff Adams says,testimonials can be a very powerful marketing
tool that your current and past customers may help with. With
testimonials, it's not only you saying nutrients about yourself and your
real estate solutions. Someone else says it for anyone, preferably many
"someone Else's" - as many as you can probably get.(
Identify Scam on making investing)
As
quickly as possible you should develop a book or filing cabinet filled
with testimonials. You should include several testimonials in your
marketing materials in addition to listing presentations. If you can ,
you should overwhelm your customers with evidence.(
Jeff Adams tips to
avoid scam in real estate)
You'll
want to make sure you have quality testimonials, not just general
statements as well as limited personal information including just the
initials of any person. Good testimonials explain how you helped
individuals remedy specific problems. Testimonials are an infinitely
more powerful tool whenever they show your prospect how you solved
people's specific challenges.
Seeing how anyone solved problems
for your other clients will provide your prospects with encouragement
that one could help solve the problems. Most of your prospects will
possess the same handful connected with problems (i. electronic. limited
funds, home with obvious defects, credit, etc. ) After a while, you
should work for getting testimonials that describe how you resolved each
one of these
different issues for your past customers.
If
you are getting each testimonial, get the provider's permission to work
with their full identify and location. This really is much more
credible than a first identify or initials. It also works better
whenever you can have them produce the testimonial by themselves
letterhead in their unique handwriting. Once you have gathered a
reasonable number of these 'problem-specific' testimonials sort them
into groups and produce a small booklet that one could copy and give to
clients. This provides you with a formidable weapon against the
competition.
You should make the getting of testimonials a normal
part of your company. When talking on your clients, explain how it will
help others to learn how you solved their unique challenge. Be
lingering, these testimonials can provide a powerful tool that is
certainly well worth your time.
It is a good idea to get into the
particular habit of providing some stationary for you to closing and
taking your client write the testimonial there before or following your
closing. Again, tell them how much it will help others to hear how you
solved the problem and get them how it felt to have the problem
resolved. You might also bring a movie or audio recorder in addition to
record their testimonial for use on your own website.
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